A well-kept secret
It’s a well-kept secret that an entire science is devoted to how people are persuaded. The science has discovered how to increase your likelihood of hearing “yes,” sometimes as much as 300% or 400%, by merely adding a word or phrase, or changing the sequence of your request.

When the science is available why use anything else?
Those who wish to create and sustain positive change in others need to understand how the influence process works.  A vast body of scientific evidence now exists on how, when, and why people say “yes” to requests.  

Implement and apply the latest research
Now, Hart Resource Development, in collaboration with IAW,
is pleased to offer you and your teams the Principles of Persuasion (POP) Workshop.  Developed by leading researchers in the behavioral sciences, it is the first evidence-based program that can help you understand and apply the latest research in order to dramatically improve business outcomes. 

Developed by Dr. Cialdini, World-Renowned Scientist
Our approach to the influence process is based on the research and methods of the world's foremost influence expert, Dr. Robert Cialdini, whose seminal research into the six fundamental principles of influence forms the cornerstone of the training program.