Fortune Magazine lists Influence in their
“75 Smartest Business Books.”

Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His book, Influence: Science & Practice, is the result of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, it has sold over two million copies (09/2011). It has been published in twenty languages and consistently ranks within the top one half of one percent of all books sold on Amazon.com.

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.