Principles of Persuasion Workbook

The Principles of Persuasion Workbook is only available when you attend the Principles of Persuasion Workshop. The workbook outlines the workshop but also contains information stemming from Dr. Cialdini's Six principles of Influence not found anywhere else. Not only does the workbook give you a thorough understanding of each principle, but there are also exercises and application methods provided for each of the six principles-you can only imagine what you will lose out on by not having this powerful tool.

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Influence: Science and Practice

Dr. Cialdini's book was rated as Amazon's top business book. Updated for 2008, Cialdini has recently published the current, fifth edition of his best-seller, Influence: Science and Practice. Influence is a result of 40 years of study into the reasons why people comply with the request in business settings. Worldwide, Influence has sold over one million copies. Influence has been published in twenty languages and 23 different countries, and consistently ranks within the top one half of one percent of books sold on Amazon.com. Fortune said it is one of the "smartest books we know."

"Bob Cialdini is the most brilliant student of influence and negotiation I've encountered. If everything was on the line in a negotiation, I can't think of anyone I'd rather have advising me."
   – Tom Peters, The Tom Peters Group

"This will help executives make better decisions and use their influence wisely...Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist."
   – Charles T. Munger, Berkshire Hathaway, Inc.

"Arguably the best book ever on what is increasingly becoming the science of persuasion. whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote or you product, this is essential book for the understanding the psychological foundation of marketing. Recommended."
   – Amazon.com Editorial Staff

"For marketers, it is among the most important books written in the past 10 years."
   – Journal of Marketing Research

"The materials in Cialdini's Influence are a proverbial gold mine."
   – Journal of Social and Clinical Psychology

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Principles of Persuasion Workshop Pocket Guide and
Principles of Ethical Influence Pocket Guide (TIP Card)

At first glance, the TIP card appears to be a smaller version of the pocket guide. But don't be fooled-each card is distinctive in it's own way. The smaller TIP card lists all Six Principles of Influence and key accommodating concepts that follow each principle. The Workshop Pocket Guide provides a more thorough outline of the Six Principles, and the explanation of amplifiers (an event, condition or action that increase the effectiveness of a principles) and activators (an event, condition, or action that uses a principles to begin operating) that corresponds with each principle. Each card is a powerful tool that can support you through business endeavors.

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