Influence: Science and Practice
Dr. Cialdini's book was rated as Amazon's top business book. Updated for 2008, Cialdini has recently published the current, fifth edition of his best-seller, Influence: Science and Practice. Influence is a result of 40 years of study into the reasons why people comply with the request in business settings. Worldwide, Influence has sold over one million copies. Influence has been published in twenty languages and 23 different countries, and consistently ranks within the top one half of one percent of books sold on Amazon.com. Fortune said it is one of the "smartest books we know."
"Bob Cialdini is the most brilliant student of influence and negotiation I've encountered. If everything was on the line in a negotiation, I can't think of anyone I'd rather have advising me."
– Tom Peters, The Tom Peters Group
"Arguably the best book ever on what is increasingly becoming the science of persuasion. whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote or you product, this is essential book for the understanding the psychological foundation of marketing. Recommended."
– Amazon.com Editorial Staff
"For marketers, it is among the most important books written in the past 10 years."
– Journal of Marketing Research
"The materials in Cialdini's Influence are a proverbial gold mine."
– Journal of Social and Clinical Psychology
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